"My job - quite literally, these days - is to come up with ideas. So of course I measure an article like this against my own practice. First: think outside your discipline. "Read — and not only in subjects that are directly related to your profession." Yes, but don't just read (that traps you into linear thinking). But seek out things like Idea City and soak in the wisdom of a hundred disciplines. Second: "Check the fit" by evaluating the idea and, according to the article, ask, "is the idea aligned with your sphere of influence?" Piffle" More...
Posted by sachauncey at July 30, 2003 02:22 AM